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Honda Activa 3G TVC Shows The Scooter’s Target Market [Video]

Honda Activa 3G March 2015 Sales

Honda has released a new commercial for the Activa 3G and it boasts of how the hot-selling scooter appeals to everyone across India.


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The Honda Activa has always been a successful two-wheeler in India ever since it was launched. The Japanese manufacturer then introduced few more variants of the scooter over the last few years and the product’s sales numbers have had no looking back. The Activa sells approximately 2 lakh units each month which is more than impressive. It is also the second highest selling two-wheeler in the country, the first one being the Hero Splendor.

Honda launched the Activa 3G earlier this year and now the company has launched a new commercial ad for the scooter. In the commercial, a young father is shown taking his young daughter to school on the Activa 3G. While they are riding past the country roads, there is a bus next to them. The commercial shows how people from every religion/fraternity have love and appreciation towards the scooter. The ad also shows that Honda’s target market is right across the length of the country with people from almost every region considering this scooter.

The Honda Activa 3G gets a 109.2cc single-cylinder engine that produces 8 PS of power and 8.74 Nm of torque. The front and rear have 130 mm drum brakes and a Combi-Braking System is available as an option. The Activa 3G gets minor cosmetic updates over the older Activa and comes with some new shades too. It is priced at Rs. 48,852/- (ex-showroom, Delhi) and competes with scooters like the Yamaha Alpha, TVS Jupiter, Hero Maestro, Mahindra Gusto and Suzuki Let’s. Honda has sold over 10 million units of the Activa in the country.

The Activa isn’t as good as rivals but people still buy it
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