Hindustan Motors has got the green signal from ARAI to commence sales of the Ambassador in seventeen metropolitan cities after giving it the Bharat Stage 4 certification for the diesel powered model. The retail sales of the diesel powered Ambassador had been restricted since 2010 in several metro cities of India after the strict elevation of emission norms from BS3 to BS4, mandatory for metro cities. Hindustan Motors has worked over a year to upgrade their existing engine. The BS4 certification from ARAI will allow the company to expand its product lineup.
The upgradations to the newly launched Ambassador are not limited to only emission levels, but the company has also worked extensively on the drivability of the vehicle which was mediocre before, despite being the first monocoque chassis based car in India. Hindustan Motors has also given a pre-launch overview to Kolkata’s taxi associations and the acquisition of satisfactory feedback from them after testing the vehicles comprehensively has led the company to become bullish about the BS4 complaint Ambassador. The power figures, engine response and driving dynamics are said to be significantly improved on this new variant in comparison to the BS3 engine.
Hindustan Motors has recently announced that they will also introduce a sub 4-metre version of the Ambassador by this year end. The extensive upgradations on the standard model will also be made by mid-2014. The production of this BS4 Ambassador has already commenced at the company’s Uttarpara plant in Hooghly and sales will start from next month. Hindustan Motors is getting a positive response for the newly certified vehicle from the market. The commencement of its sales in seventeen cities will certainly boost demand for the Ambassador which might resurrect Hindustan Motors’ presence in the country.
