Legendary American life style motorcycle manufacturer, Harley Davidson is developing a small India specific bike with a 500cc V-twin engine. This bike is expected to be launched at the 2014 Indian Auto Expo and the sales will start in the same year as well. Harley Davidson is planning major expansion in India with many new dealerships across the country. This new India specific motorcycle will help them capture higher volumes and attract customers away from its Indian competitor, Royal Enfield.
The bike is expected to be priced around Rs. 3 lakh in India. Harley Davidson will achieve this by producing the motorcycle locally with maximum localization of parts from Indian component manufacturers. In spite of being a smaller capacity bike, the 500cc V-twin engine will have typical Harley characteristics in terms of looks as well as the power delivery of its bigger siblings. With a lot of interest in India for these classic American lifestyle bikes, Harley Davidson has a lot of potential here.
The design of the upcoming entry-level motorcycle has not yet been shown to the world, but we can expect it to look very aggressive but laid back like all typical Harley cruisers with wide handlebars and lots of chrome. Along with expanding dealerships, Harley Davidson is also publicizing the biking lifestyle in India to attract customers to their brand. They are organizing a special meet in Goa called the Harley Davidson HOG Rally. This new small cruiser will be sold in India only but will be introduced in other developing markets later.
Source – IndianCarsBikes
