Gulf Oil has announced their alliance with Chennai Super Kings as the Official Team Partner in continuation of its association with IPL over the past two years. This association is a part of the brand’s increased focus on Youth through Sports Marketing including Cricket and Motosport to augment its market share in India. The Gulf logo, the Orange disc will be on the right chest of the CSK jersey and the partnership will entail a series of marketing activations and advertising campaigns including board branding, placards, branding on cheer leader podium and seats in designated stand.
“With this partnership with Chennai Superkings, Gulf Oil, which has a long and distinguished history with motorsports in India and abroad, has reiterated its strategic focus on the Youth TG and Cricket as a brand building tool in India. We have witnessed direct and measurable impact of our association with IPL in the last 2 seasons and look forward to leveraging our association and build a strong relationship with our consumers, B2B customers and trade partners,” Mr. Ravi Chawla, President, Lubes Business, India said.
Gulf has already launched a promotional schemes like “Gulf kharido Match Dekho” and a sequel of its immensely popular consumer promotion last year, Gulf “King of the Road ” offer for consumers. The company is planning to offer an opportunity to its customers to interact with the members of the Chennai Super Kings team through a promotion called “Gulf Ka Superking” which will be run in select cities.