Ford India today officially opened 28 new authorised Ford dealer facilities in 24 cities, improving market availability and service facilities for its full line of vehicles. The new retail stores bring Ford’s dealership total to 164 facilities located in 97 cities across India. Of the 28 new outlets, 14 offer full 3S (Showroom, Sales and Service) facilities, while seven of the new facilities are service workshops, providing a full line of mechanical services. The remaining new outlets are sales showrooms, where visitors will find a full line-up of Ford vehicles.
As part of the company’s intensified business development efforts supporting the launch of the new Figo, the company has decided to place dealerships in close proximity to city centres – where they are conveniently located for customers.Various packages, including Total Maintenance, Extended Warranty, Roadside Assistance and Scheduled Service Plans are offered by Ford India outlets. Enhancing the ownership experience is Quick Service, a unique vehicle servicing process that allows routine service to be performed in less than 90 minutes. Quick Service bays are available in 45 dealerships across India.
Customers are encouraged to familiarise themselves with the vehicles, receive demonstrations from sales consultants and take test drives of their favourite Ford vehicles, enabling them to make a well-informed purchase decision. Ford India has been working with its dealer body to ensure facilities meet specific requirements. Dealer staff members are trained according to Ford’s global guidelines to provide higher standards of professional service to customers. Ford has tripled its dealer sales consultant staff from 480 in 2009 to nearly 1500 this year.
New facilities have opened in New Delhi, Sangrur, Haldwani and Gwalior in the North; Durgapur, Dhanbad and Guwahati in the East; Hyderabad, Chennai, Warangal, Vellore, Salem, Vijayawada and Malappuram in the South; and Bilaspur and Mehsana in the Western region. Also as part of the expansion is a new showroom in the East Delhi Metro Rail Station. This is the first Ford showroom located in a Metro Rail Station in the Asia Pacific region. New showrooms and workshops also are now located in Jaipur, Thane, Ahmednagar, Pune, Vapi, Ahmedabad and Cochin.
