Fiat has launched Absolute Editions of the Grande Punto and Linea in the Indian market. The Absolute Edition is limited in number and offers customers additional benefits at the same price. Thus Absolute branded cars are offered with a range of accessories offering buyers a benefit of Rs. 57,000/- on the Linea. However the actual benefit doesn’t exceed Rs. 15,000/- as Fiat is already offering Rs. 45,000/- discount on the Linea (through free insurance and exchange bonus). The company is also offering insurance at 50% cost along with free road side assistance.
Fiat Linea Absolute Pack Features –
- Reverse parking sensors
- Chrome strip on the boot
- Linea branded door sill
- Beige carpets
- Absolute badges
- Mudguards
- Tablet with navigation and 3G
Fiat Grande Punto Absolute Pack Features –
- Mudguards
- Punto branded door sill
- Grey carpets
- Tablet with navigation and 3G
The tablet being offered uses a 1.0-Ghz processor and runs on Android 2.3. It offers 3D maps and is called the Car Pad. Fiat has not officially announced the launch and plans to do so in the later half of this month. The company also plans to promote the Absolute edition aggressively to increase sales during the upcoming festive season. With Fiat cars already sold in limited numbers, it remains to be seen how the Absolute limited edition does for the Italian automaker.
