Fiat has yet again launched Absolute editions of the Punto and Linea in the Indian market. The Absolute edition Linea and Punto sport accessories not found on the regular variants and these are offered to the customers at no additional cost. The move is basically aimed at luring customers by giving them free accessories as part of the vehicle purchase. In essence, Fiat is using this tactics as a temporary move to buy time till the truly facelifted models are launched.
The Absolute edition gets features like touchscreen GPS navigator with a 3G tablet (1.0-GHz processor running Android 2.3 OS) and smart phone functionality. It is equipped with house-level 3D maps and features like phone functionality, Bluetooth and multimedia connectivity. Other accessories include reverse parking sensors, contoured splash guards, carpets, boot chrome strip, Linea and Punto branded door sills and “Absolute” exterior badging.
Apart from the accessories, the company is also providing free road side assistance and free exchange bonus. The festive accessory pack installed on every car is worth Rs 25,000/- while the customers can avail a maximum benefit of up to Rs. 70,000/- on the Linea and up to Rs. 60,000/- on the Punto. Existing customers can avail the same offer by paying Rs. 25,000/-. Fiat needs to sell volumes and considering the slow down in the automotive market, this is probably a move which might just work.
