Today is a big day for Fiat India. The company is announcing its India plans for 2013. We are at the event and are updating this post every minute. Stay tuned.
Updates From Event –
* Fiat owns 12 companies including global players like Jeep, Alfa Romeo, Ferrari and Maserati
* Fiat is leader in diesel technology, partnership makes technology sharing easy
* Asia Pacific a key market for growth
* China and India are key focus markets
* Regional group office established in Shanghai in 2011, to integrate the Fiat business in Asia Pacific
* China driving Keep sales in Asia
* India is their biggest market in Asia and fifth largest in the world as per projection
* In 1950, Fiat assembled the 500 with Premier Group, followed it with the 1100
* In 1970, Premier Fiat agreement expired, the 1100 was renamed to Padmini for 25 years
* Fiat to directly distribute Fiat-Chysler Group cars
* Rs. 15,000 crore invested in India
* India is expected to grow at 9 percent per year
* Fiat will get a new small car in the B+ segment
* Fiat will also get new C segment cars and enter the SUV segment
* Today Punto and Linea cover 22 percent of the market
* 2011 Fiat volumes was 0.7 percent
* Company looking to obtain 5 percent market share by introducing new products and will adapt to local requirements
* Fiat will directly take the distribution process and give customer’s a real Italian experience
* To establish the Fiat brand in India the focus
* Fiat brand philosophy is to make products that improve the quality of life
* The company will cater to young tech savvy Indian customers, their key target is auto enthusiasts
* Fiat will focus on diesel technology, will give customers good technology at value for money price
* To launch 4 new products between 2013 and 2014
* 2014 new gen Punto and SUV will be launched
* Fiat will reposition Linea as Linea Classic in 2013
* All new Linea to be launched in 2014, will get 1.6-litre Multijet diesel engine
* Jeep was established in 1940 and is sold in 140 countries in the world
* Jeep vehicles are used by the US Military
* Today Jeep is No. 1 SUV brand in the US, with over 7 million Jeep vehicles sold globally
* Chrysler will launch Jeep Wrangler and Grand Cherokee in India in 2013, via the CBU route
* Jeep will bring B-segment SUV in 2015 and C-segment SUV in 2016
* By 2016, Jeep will cover all SUV segments
* B and C-segment SUVs will get 1.4-litre petrol and 1.6-litre diesel engines
* Fiat will get B-segment SUV with 1.4-litre petrol and 1.3-litre diesel
* Fiat will unveil Abarth in India
* 9 new models from Fiat, Abarth and Jeep
* Fiat’s growth strategy is to focus on distribution and customer satisfaction
* Jeep will be 100% controlled by Fiat
* Fiat will cover 126 cities, Jeep in 25 cities with 32 dealers
* Fiat to offer dedicated organization to offer financial services, which will be launched in April 2013