Ferrari has announced a new maintenance programme in Europe, wherein customers ordering a Ferrari California, 458 Italia or FF from the authorized dealership network will be entitled to a free seven year standard maintenance. Genuine Maintenance is Ferrari’s exclusive service that ensures that its cars are maintained to the highest level and can be available by subsequent owners as well. Covering the workmanship for the scheduled maintenance along with the relative original spare parts, engine oil and brake fluid, this is the first time that a supercar manufacturer is offering such a programme. Will Bugatti, Lamborghini, Pagani and Audi follow suit?