DSK Motowheels has aggressive plans in the 2-wheeler industry. The company which runs the show for Hyosung in India is betting big on the volume segment while also looking at heavy localisation to curb high costs of production. The company plans to achieve complete localisation of its products in India by 2018, boosting it from the current 5% as all its bikes are brought in via the CKD route. Currently Hyosung has 31 dealers across India and aims to increase it further to reach a wider audience.
However the big news is DSK’s plans to foray into the volume segment with the launch of scooters and commuter bikes. Undoubtedly the scooter market is growing while bikes in the 100-125cc space are selling in very good numbers. DSK Motowheels will launch its first scooter in 2016 while a 125cc, 2-valve commuter motorcycle is in the works. To prevent dilution of the Korean brand, volume segment offerings will be branded under the DSK umbrella while premium bikes will continue to use the Hyosung name.
DSK-Hyosung will launch the GD250N by the end of next year which will be locally assembled via the CKD route. It will compete with the KTM Duke 200 and will be priced at Rs. 1.5 lakhs (on-road). A more powerful single-cylinder street-fighter is in the works to rival the Duke 390. It is likely to be called the GD400N. DSK has plans to reduce prices of the GT250R once it starts locally manufacturing the above mentioned quarter-litre motorcycle in the sub-continent. This will only happen in 2015 and not anytime before.
