Our Car Selection Will Get Better!
There is a wide range of cars that are being sold in India. But the cars that actually sell in large numbers are dynamically handicapped when compared to some other offerings. I say this because the companies are not at fault at this one, their products are simply a mirror of our demand.
And our demand revolves around cars that are city champs! The cars that sell well in India have a light steering so that those urban U-turns are a breeze, soft suspension so that we don’t feel the craters that our roads have and lower powered engines so that we don’t need to pay an entire mortgage deposit for fuel. This means that cars of this type find it difficult to take corners at high speeds, power their weight in an exciting manner, as they are mainly made for city use.
But if the demand does shift, so will the cars. There are actually several performance versions of best selling Indian cars that are found overseas, but not in India as the demand is not sufficient for companies to go through the trouble of bringing one. The Swift Sport is one such example since the demand for a sport Swift is low in India, Maruti’s only option was to import the model instead of building it in India. But the import taxes made the car a potential Rs. 15 lakh car, so Maruti, for the time being, have scrapped the idea for India.
Who knows? Maybe in a few years, we could have the Swift Sport, Kia Stinger, etc. selling in high volumes!
