Datsun has showcased the GO-cross concept at the ongoing Tokyo Motor Show and the company has stated their plans of expanding their markets.
The Datsun name had died out for around 3 decades after which Nissan revived the brand in 2012 by introducing the compact entry-level hatchback GO. The GO officially went on sale in 2014 and soon after, the GO+ entry-level MPV followed. The Datsun brand has been revived for emerging markets like India and some others where the company aims to serve customers by providing low-cost vehicles. The Japanese automaker showcased the new GO-Cross concept at the ongoing Tokyo Motor Show.
Datsun is now looking to expand its target markets and the company plans to enter other emerging markets like Africa, Middle East, South East Asia and other such countries. The brand also completed one year of sales in South Africa, very important and high-growth market for them. After getting revived and launching the GO, Datsun has sold a total of more than 1 lakh cars in the four markets that it serves.
To be precise, the brand’s total sales now stand at 1.14 lakh units which includes the GO and GO+ combined for all markets. The automaker will now launch an all-new vehicle in 2016. With an expected launch at the 2016 Auto Expo in India, it is expected that the newest offering from Datsun will play a very significant role in turning around the company’s fortunes. The new vehicle is based on the CMF-A platform that is shared by the Renault-Nissan Alliance.
The GO-cross concept that was unveiled in Tokyo yesterday will make it to the Indian shores. It shares its platform with the GO+ MPV but comes with a lot of major changes to the exteriors and interiors. We think it will be a great entry in the four-wheeler market here and will sell well if marketed nicely as a practical and yet low-cost entry-level crossover. The concept is a looker so it remains to be seen how the actual production version turns out to be.
