The Shortcomings
The main shortcoming of buying a car from a new brand is reliability. No, I am not saying cars from a new brand will break down more, I don’t mean it in that way. I am talking about brand reliability. When a brand enters a market with ambitious plans, they can have teething issues.
This mostly does not reflect on their growth, but if it does, it’s not good for the customers. Take Chevrolet for example, they really never were able to set a rhythm for themselves despite tasting success with many of their products. Now with their absence, getting some genuine parts for their vehicles does get difficult.
But do note that even going for an established brand might not alleviate this issue. Ford is rumored to leave the Indian market as a standalone company and continue as a joint venture with Mahindra. Such things are unavoidable if they pop up, but do your research on a company before buying the car if you do worry about such things.
The teething trouble I mentioned before also could trickle down to the manufacturing. Manufacturing defects tend to find their way in these products more than normal. Even Mahindra faced some production issues related to the electrical system with their XUV500 upon launch. So it is better to wait it out for a month or two before going out and buying the latest model available.
Apart from this, there is the factor of brand image. MG received criticism regarding their Chinese backing, despite them being headquartered in Britain. Such things cannot be changed by the company, yet can affect their image. But, MG Motor is doing very good in terms of their brand image by providing a 5-year warranty, halting bookings to serve their existing customers, etc.
