Conclusion
To conclude, let’s tie the knots. Ford had the rights to Jaguar and Land Rover, which, as we all know, Tata bought in 2008. Another similar, but less intense situation happened with Norton. Norton and Triumph were owned by Manganese-Bronze Holdings. This company hit financial troubles too, and was liquidated.
Triumph was bough by a British investor, making it one of the only British automotive company to still be owned by British backers. Norton entered administration in January 2020. TVS bought Norton, and now aim to boost their international presence. The London Taxi Company was bought by Geely, a Chinese firm that also owns Volvo and Lotus.
Ultimately, if you see, the major loss of authenticity of British brands came via the failure of the Rover Group. All the buyers of these defunct brands were from overseas, and looked to boost their international presence. These British brands seemed to have built a strong brand image, but struggled to keep the company running. The fall of Rover Holdings has truly been a roller coaster of a ride, in terms of ownership for those involved.
