The BMW 360 degree Program enables prospective customers to select the model of their choice, the period of their financial contract and yearly mileage criterion.
Making the Bavarian cars more easily attainable for Indian customers, BMW India has announced its 360 degree program in the country for the 3-Series, 5-Series and X3 SUV. Essentially, a buy back option introduced by the company in several other markets, the BMW 360 degree program allows the prospective customer to select the BMW model of his/her choice, the term of their financial contract and the annual mileage criteria.
Based on the options selected by customer, BMW offers an assured buy back with benefits like low down payment, affordable monthly instalments, complimentary service and maintenance for the three years of the 360 degree program. Customers also have the option to upgrade, retain or return the vehicle at the end of the term period. The new program is certainly an easy way to get a larger customer base on board, while assuring a more hassle free ownership period while also offering an assured buy back value for their vehicle at the end of the program.
At present, the BMW 360 degree program though is available only in select cities and dealerships across the country including Delhi (Deutsche Motoren), Mumbai (Infinity Cars and Navnit Motors), Chennai (KUN Exclusive), Hyderabad (KUN Exclusive), Bangalore (Navnit Motors), Gurgaon (Bird Automotive), Ahmedabad (Parsoli Motors), Jaipur (Sanghi Classic), Raipur (Munich Motors) and Nagpur (Munich Motors). If the program finds takers in India, BMW would certainly want to add more models from its lineup under the same that will only help the brand to grow in volumes.
