Bajaj_Discover_100cc

Bajaj Auto had announced a few weeks back about the launch of the new Discover. This got everyone excited but the company actually plans to launch a new variant of the Discover and nothing more. The Discover 125 will be launched in two variants, a drum brake variants priced at Rs. 44,000/- and a disc brake variant priced at Rs. 47,000/-. The Discover 150 is priced at Rs. 48,500/-, which is very close to the Discover 125s pricing. Why is Bajaj Auto trying to cannibalise its products?