Bajaj recently introduced three new variants of the Pulsar which it has now started exporting to other markets like Sri Lanka and Latin America.
When we talk about bikes in the 150cc-200cc segment, what is the name that first strikes? It has to be the Bajaj Pulsar for majority of Indians. Ever since the launch, the bike has gained immense popularity and sort of has a cult following now. With newer models coming up, the Pulsar lineup has remained fresh and this has helped the Indian bike maker to improvise in terms of sales numbers. However, it is not only India that the company caters too. Regions like Latin America, Nigeria, Egypt and Sri Lanka also have loads of Pulsars on the roads.
With domestic sales rising at a slow pace, Bajaj is looking at export markets for growth. For the same, it has started exporting the new Pulsar variants to the markets it is already present in. The Pulsar 200cc bikes are very popular in Latin America and the brand wants to capitalise on the same. In the quarter ending July 2015, the brand had targeted to export around 5 lakh motorcycles out of which 4.77 lakh bikes have already been exported. With more than half a month to go and export numbers growing, the target will be easily achieved.
Although sales have been rising in single digit percentage since the beginning of the year, Bajaj is looking at double digit growth by the end of July which shouldn’t be too tough considering the new product launches and the long waiting periods for those. The mid-range bike segment has picked up well and new offerings are giving customers more choices. The Pulsar RS 200 has been a hot pick due to its full fairing and outlandish looks while the AS twins have impressed those who tour on their motorcycles. Growing margins will help the company book higher profits in the coming months which in turn will make stakeholders happy.
