Bajaj Auto managed to come close to its target of selling 30,000 units a month of the new Discover 150 F/S motorcycles that are aimed to bring back volumes to the company.
Bajaj has been aggressive to make a comeback in the commuter space after extensively losing market share in the past months. In a bid to find resurrection, the company launched the Discover 150 F/S motorcycles in August that are aimed in the 150cc commuter segment. With a reasonable target to sell 30,000 units month-on-month, it now seems that Bajaj is inching closer to the same and sold 28,000 units of the new Discover 150 in the month of September this year. The previous month also saw a year-on-year improvement for Bajaj with overall sales escalating by 7 percent.
September 2014 saw Bajaj Auto sell a total of 3,47,010 units of two-wheelers, including 28,000 units of the Discover 150. The company’s commercial division comprising of light commercial vehicles and three-wheelers sold a total of 52,440 units, growing by 19 percent compared to the 42,936 units sold in September 2013. The sales for last month were also the highest for the company’s history for any September. Out of the total units sold, Bajaj exported 1,74,211 units seeing a growth of 19 percent, compared to last year.
Coming to the half yearly report for the current fiscal, Bajaj sold 17,74,011 units of motorcycles receiving a 4 percent increment over the previous year, while the commercial division sold 2,70,001 units growing by 17 percent, compared to last year during the April-September 2014 period. Having lost its market share rapidly in the mass market segments, the company has been working hard with its new set of products to regain lost momentum. However, it needs to be seen if Bajaj is able to maintain the sales momentum for the Discover models in the coming months as well. Bajaj retains the fourth spot behind Hero MotoCorp, Honda and TVS in the sales rankings.
