Bajaj Auto starts an aggressive push for the Discover 150 with the launch of a new and catchy TV Commercial. The bike was launched last month and the company is betting big on the 150cc Discovers.
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Bajaj Auto recently launched the new Discover 150 in two variants – S and F. The Discover is a product that has been selling since a long time and Bajaj has given it a proper rejig this time. The Indian two-wheeler manufacturer has now come up with a new TV commercial for the Discover and it surely looks like a very good attempt to market the new Discover.
The video shows a group of men leaving from office and readying for their monotonous commute to home on their boring bikes. Then, in true filmy style, water bursts out and the bikes get transformed into Discovers. The Discovers immediately bring about a change in the boring commute and riders along with their pillions are seen having fun with the bike. The video also showcases the fact that the bike is powerful enough and doesn’t compromise on fuel efficiency. It is also priced at a value-for-money level.
The Discover commercial has made use of a catchy and popular sound track from the movie Bhaag Milkha Bhaag and some of the lines have been altered with. Somehow, we think that this commercial has been inspired from some of the Tata Safari commercials that also showcase a similar meaning. Anyways, it is a nice attempt by Bajaj to state that the Discover is not just your regular commuter but also something that you can have fun with.
The Bajaj Discover 150 has a lot of rivals including the Yamaha SZ, Honda CB Unicorn and Hero Achiever. The Discover 150 S drum variant is priced at Rs. 52,030/- (ex-showroom, Delhi).
