Bajaj commuter segment comeback in consideration as the company failed to meet its set targets.
According to the latest annual report released by Bajaj Auto, the manufacturer is considering a comeback to the commuter and commuter deluxe segment in a bid to regain its lost market share. The commuter and commuter deluxe segment, largely dominated by the Honda CB Shine and Hero Splendor range, is the largest motorcycle segment in India. Even with the Discover and Vikrant range in the said segment, Bajaj failed to meet some stringent performance targets that it had set for itself.
According to the company, Bajaj products in the Pulsar, Avenger and Dominar range are performing as per expectations in the premium segment. It goes without saying that KTM range has established itself strongly in the performance segment in India. To fight in the popular commuter and commuter deluxe segment, Bajaj had launched the updated Discover 110 and 125 earlier this year. However, the two models have failed to meet the company’s expectations in the domestic market.
While the entry-level segment is under Bajaj’s control thanks to the Platina and CT 100, the company needs to work hard to regain lost share in the next segment. New product launches are being planned for the next two years along with plans to strengthen the brand’s existing lineup. Apart from that, Bajaj is also considering cashing in on the Pulsar brand name in near future as the immensely popular Pulsar 150 has now become more of a deluxe commuter than a performance product.
Currently, Bajaj has no solid plans for the scooter segment which has been a very lucrative avenue for most of the two-wheeler manufacturers. It remains to be seen what exact product strategy the company will adopt to make a comeback in the commuter segment.
Bajaj Commuter Segment Comeback
– Bajaj plans to regain market share in commuter and commuter deluxe segment
– Discover and Vikrant range performing below expectations for the automaker
– To cash in on Pulsar brand name to gain market share in premium commuter segment
– New product launches and existing product lineup to be strengthened in the next two years
