Bajaj has launched the CT 100B which is the most affordable motorcycle in its portfolio. It is priced at Rs. 30,990/- (ex-showroom, Delhi).
The homegrown motorcycle manufacturer Bajaj has a rich history of making frugal and abuse friendly bikes which are capable of traversing the kuccha roads in the rural hinterlands of our vast country. This has made Bajaj a household name which commuter bike users trust like family. In order to further solidify its position in the market, Bajaj has introduced the CT 100B variant of its highly successful CT 100 bike at just Rs. 30,900/- (ex-showroom, Delhi).
With this low pricing strategy, Bajaj has decided to aim for the second hand motorcycle market which primarily caters to individuals with an extremely limited budget. The entry level bike retains the same engine and dimensions of the venerable CT 100 bike but with some changes. The bike gets a thicker rear seat and powder coated rear grab handle and a rear luggage carrier. These changes seem to be aimed at attracting customers in tier 3 cities and rural markets.
The CT 100B is cheaper than the current CT 100 by a good margin. This has been achieved by replacing the bikini fairing of the current bike with a round headlamp, which is reminiscent of last generation CT 100. The alloy wheels have been replaced by spoke wheels and the tail fairing has been removed too. The tail cowl has also been removed due to the wider rear seat.
The CT 100B is powered by the same 99.27cc single-cylinder air-cooled engine of its bikini faired sibling that produces 8.2 PS of power and 8.05 Nm of torque. Bajaj claims a 99.1 km/l fuel efficiency figure for the low cost motorcycle and offers a two year warranty. The bike is offered in four colours.
Bajaj re-launched the CT 100 nameplate after a hiatus of a decade with alloy wheels, bikini fairing and a 4-speed gearbox. Due to the recent slump in rural economy, the sale of motorcycles has seen a downward trend. Bajaj is currently the fourth largest selling bike manufacturer in the country and it hopes to grab some more market share with this low cost bike.