Post the announcement of their global partnership, Bajaj could expand the Triumph network to 400 dealerships.
Bajaj recently announced a global partnership with Triumph to develop mid-capacity bikes ranging from 400cc-800cc. The segment is currently being dominated by Royal Enfield which sold 6,51,107 bikes in 2016-17 thereby posting a growth of 30 percent. Bajaj currently has only the Dominar 400 in that segment.
With the partnership being announced and having commenced the development of mid-capacity bikes, the very first motorcycle from this partnership is at least 2-3 years away from now. Bajaj Auto, meanwhile, is readying a new facility closer to its existing Chakan facility. The level of investments and capacity of the plant is said to be finalised in the next 6 months.
Triumph will be taking care of its existing 14 dealerships (and many more which will be opened before the first Bajaj Triumph bike is launched) till the jointly produced motorcycles are ready and a year before the roll-out of these bikes, Bajaj could take over the Triumph network and start selling both mid-capacity bikes from the partnership as well as the high-end Triumph motorcycles. Bajaj also plans to increase the dealership network to at least 400 by then.
Under this partnership, Bajaj will market Triumph bikes and also supply spares in Sri Lanka, Bangladesh, Nepal, Myanmar, Columbia and several parts of Africa. Similarly, markets like Europe, UK, Japan, New Zealand, Australia and some parts of Latin America will be managed by Triumph.
Triumph Dealership Network
– All Triumph bikes could be sold via Bajaj operated Triumph dealerships
– Triumph currently has 14 dealerships in India
– Bajaj could expand Triumph dealerships to at least 400
Source – LiveMint.com
