Bajaj currently exports around 50 percent of its current sales, which is expected to grow further with the company witnessing increasing demand for its products in international markets.
While the Indian auto market has been sluggish for Bajaj Auto in recent months, the company has been growing steadily globally and is now expecting sales overseas to surpass its domestic numbers. The Pune-based manufacturer sells around 2,76,000 units on an average every month, of which around 1,30,000 units are currently for exports. With the Indian market posing as a challenge to the automaker, the company is looking for growth in the 50 odd international markets wherein it retails its products at present.
Bajaj stated that sales in the entry-level commuter segment have been flat with the 100cc segment witnessing a decline during the last fiscal (2014-15). Exports, on the other hand, have been positive as the company’s flagship brand Pulsar has found acceptance not only in India but internationally as well. In fact, Bajaj has been proactive in promoting its products overseas and the automaker had even showcased Pulsar models at an event in Turkey last year, much prior to its Indian launch.
At present, Bajaj Auto exports bikes to Latin America, South East Asia, Africa, Mexico, Nigeria and Philippines. The automaker is optimistic that even if a single market does not show growth, it won’t affect its exports as a whole. The bike maker recently launched the Pulsar RS 200, 200 AS, 150 AS and will also bring the 150 NS and RS 400 later this year. With 58,000 units moving out every month, the Pulsar range has a market share of 43 percent in the sports segment which has been growing by 9 percent in the country. With its existing plant at near exhaustion, Bajaj is also looking to invest in an all new facility in Chakan to increase production capacity.
