Bajaj Auto will relaunch the Boxer in April, 2011 to counter Hero Honda’s CD Dawn. The Bajaj Boxer will be the company’s entry level motorcycle and will help them capture a significant share in the commuter segment. Bajaj Auto had discontinued the Boxer in 2007, after it launched the Platina. The Boxer is expected to feature a 125cc engine and will be priced aggressively against the Splendour. Bajaj Auto still exports a variant of the Boxer to China.
“Boxer will be launched in the commuter space, where there is a strong boom,” chief executive (two-wheelers) of Bajaj Auto, S Shridhar said. “Pulsar and Discover will remain the focus brands for the time being. Boxer will initially start in a small way, while KTM (launch) will also happen soon,” Shridhar added.
Source – Financial Chronicle
