Bajaj is preparing to launch a range of new products soon
Bajaj Auto is gearing up for an eventful financial year with ambitious plans for its iconic Pulsar and Chetak brands. Managing Director Rajiv Bajaj recently unveiled the company’s vision, including the launch of the “biggest ever Pulsar,” upgrades to the Chetak electric scooter and the potential introduction of a 100cc CNG bike.
The company is revamping the Pulsar lineup with six significant upgrades or entirely new Pulsar models. This strategic move is aimed at increasing the company’s share in the mid-segment motorcycle market, particularly in the 125-200cc range.
Currently, Bajaj Auto holds 30 percent market share in this segment. The Managing Director expressed the company’s desire to secure the number one position in this segment, emphasising its strategic importance.
The highlight of these upgrades is the impending launch of the “biggest ever Pulsar” within this financial year. While specific details about the new model remain under wraps, he is confident that this product will make a significant impact and contribute to growth and profitability in the coming year. The mid-market segment remains a key focus area for Bajaj Auto.
The Indian bike maker is also exploring opportunities in the premium motorcycle segment. The introduction of Triumph motorcycles has further bolstered Bajaj Auto’s presence in the premium segment. While not as extensive as the mid-segment, the premium motorcycle market is witnessing positive growth and Bajaj aims to capitalise on this trend.
Chetak electric scooter is also set to receive upgrades. The company plans to launch more Chetak products following the festive season. The production of Chetak units is on the rise, with the company targeting approximately 10,000 units during the festive period, building upon its August production of 8000 units. By the end of the financial year, the bike maker aims to increase Chetak’s production capacity to 15,000-20,000 units per month.
In a noteworthy move, Rajiv Bajaj hinted at the potential introduction of a 100cc CNG bike. He requested Finance Minister Nirmala Sitharaman to consider reducing the Goods and Services Tax (GST) on CNG vehicles to 18 percent. This signals Bajaj Auto’s commitment to environment friendly mobility solutions and aligns with the growing interest in alternative fuel vehicles.
