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Last month Honda became the number two 2-wheeler manufacturer in India by sales, pushing Bajaj Auto to number three. The Indian automaker has managed to snatch back its number two position in April 2012 by selling 2,00,228 bikes against Honda’s 1,93,197 units. While Bajaj Auto’s sales remained constant, it was Honda which saw a slight decline in sales last month. This battle is far from over yet with both companies readying a product onslaught.
Later this month, Honda will launch its volume spinner, Dream Yuga commuter motorcycle. The 110cc Dream Yuga is expected to boost volumes for the Japanese automaker and will help them fight Bajaj for the number two spot. In the same month, Bajaj Auto will launch the much awaited and highly anticipated Pulsar 200 NS motorcycle, which will undoubtedly boost volumes for the company. Currently Bajaj Auto’s sales have more or less remained stagnant due to lack of any new products.
Honda enjoys very good volumes in the scooter segment, a market where Bajaj has no product offerings. Their recent launch was the Honda CBR150R, which hasn’t sold in good numbers. Bajaj will also be launching the next generation Discover later this year, while lower capacity versions of the next generation Pulsar (150, 180) are expected as well. Bajaj Auto claims to be the most profitable and the third largest bike manufacturer in the world. Hero on the other end recorded its highest monthly sales ever at 5,49,625 units.
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