Audi is planning to go for a design overhaul for all of its current models. Audi has been pioneer in automobile design and engineering, known specially for the Quattaro, which has won them many accolades across the world. Audi has been synonym of German engineering ever since they adopted the motto “Vorsprung durch Technik”. It means advancement through technology. LED day time running lights, distinct shoulder lines, gorgeous front facia, differentiates Audi from the rest of the lot. We can see the design patterns carried over from top end models such as the Audi A8, Audi R8, to the remaining line up such as Audi A6, Audi A4.
The Crosslane Coupe Concept that Audi unveiled at the 2012 Paris Motor Show will have strong impact on the upcoming cars from the stable. Audi is adopting a new design direction based on the Crosslane Coupe Concept, and working on creating more differentiation in the company’s products. As per Audi’s design chief Wolfgang Egger, Audi needs “something new without breaking from tradition”. Audi is starting the design overhauling with its Q cars lineup, by working on a new grille to add stronger dimensionality which gives all vehicles a new signature look.
We already saw how Hyundai has turned tables with the new design direction. BMW has been working on similar design changes to thier range of cars, by giving a familiar facia. Audi’s new direction in design should be an interesting addition for the German auto giant. As per Mr. Egger’s vision, Audi’s new design will have greater visual cohesion between the exterior and interior, and introduction of advanced technology which will play a greater role in how the looks are going to change.
Audi hired one of the former chief designer from Bentley (part of the same VW Group), who will be responsible for Audi motorsport and original equipment. Audi is also hiring designers from other places, for this prestigious design strategy. We have to wait and see for the initial design sketches and spy pictures for more details about this revolutionary new design Audi is boasting about. The Ingolstadt based auto maker has been making good looking cars, hope the new design makes them much more attractive.
Source – Car and Driver
