Maruti Suzuki engineers have solely developed the Vitara Brezza for India as well as global markets and are all set to develop four new products in the coming years.
One of the cars that made a huge impact at the Auto Expo 2016 was the Maruti Vitara Brezza. The compact SUV has been solely developed from the ground up in India and the Chief Engineer for the project is Mr. CV Raman, Executive Director, R&D, Maruti Suzuki. The bookings have commenced for the Vitara Brezza and it will be launched before the end of this fiscal.
After leading the project of the Vitara Brezza, Maruti Suzuki is all geared up to lead the development of four more vehicles before 2020. Out of 15 new products lined up for launch in India before 2020, four will be specifically created in India. However, the upcoming cars will be based on Suzuki engines and platforms unlike the Vitara Brezza.
The main criteria for Maruti Suzuki is to develop suitable products for the Indian market keeping in mind the needs of Indian buyers and the road conditions. India’s largest carmaker is aiming to clock 2 million sales annually by 2020. The carmaker is betting big on their new R&D centre being set up in Rohtak with an investment of Rs. 2500 crores that will include a new test track.
Maruti Suzuki hasn’t revealed the details of their upcoming cars but we believe it will include cars from the entry level segment right up to the premium vehicles for the NEXA chain. The Maruti Vitara Brezza won’t be retailed through the NEXA network but the regular dealerships since they have a huge network to spin the volumes of the compact SUV.
Maruti Suzuki is ramping up their sales and service network to accommodate the huge lineup set to launch in the coming years. The Gujarat plant will roll out its first car next year and will help in increasing the production capacity to a great extent. For the time being, it will be interesting to see how the Vitara Brezza fights in the crowded space of compact SUVs.
Maruti Product Development
– To develop 4 more products out of upcoming 15
– New products to be based on existing platforms
– Won’t develop new engines but will source from Suzuki
– Vitara Brezza took 4 years to engineer
