The iconic British motorcycle brand, Triumph is all set to enter the Indian market aggressively this November. Aggressively because the manufacturer is planning to launch some of its motorcycles through the CKD (Completely Knocked Down) route in India, which will help them price the products better and hence will make a big impact for the brand in the Indian premium motorcycle segment. Triumph is currently seeking for dealer partners across specific locations in India.
The CKD operations will take place at the company’s Manesar assembly plant in Haryana. Initially, Triumph is expected to introduce Bonneville, Daytona 675 and Rocket in India and later they will add more models to their lineup. At the 2012 Auto Expo, Triumph showcased a range of motorcycles that grabbed huge attention. The bike maker is also building a manufacturing plant at Narsapura, near Bengaluru, which is intended to start production in 2015.
Triumph has appointed Vimal Sumbly as the managing director of the company to lead Indian market’s operations. The company is confident about the timing of their market entry and claims that they have carefully assessed the Indian market landscape. Triumph Motorcycles will compete with the likes of premium brands such as Harley Davidson, Moto Guzzi and Aprilia. The price range of Triumph Motorcycles is expected to vary between Rs. 5.50 lakhs to Rs. 22 lakhs.
