Volvo has launched the V40 Cross Country in India, priced at Rs. 28.5 lakhs (ex-showroom Delhi). The company has offered the Volvo V40 Cross Country in one variant which is loaded with quite a few features including all round airbags, start/stop system, cruise control, fixed panaromic roof, heated front seats, rear parking camera with sensors, LED day time running lights, Park Assist Pilot system, Hill Descent Control, Hill Hold, 7 mood light options, City Safety System (automatically applies brakes to prevent a collision), Intelligent Driver Information System (IDIS), Active Bending Headlights, etc.
The party piece of the Volvo V40 Cross Country is the instrument cluster which features an 8-inch TFT screen with three modes. These modes (Elegance, Eco and Performance) change the colour and display of the cluster based on the mode selection. The Volvo V40 Cross Country rides on 17-inch wheels and draws power from a 2.0-litre, 5-cylinder diesel engine which belts out 150 BHP of power and 350 Nm of torque, mated to a 6-speed automatic gearbox (with manual function but no paddle shifts on offer). The V40 D3 takes 9.3 seconds to reach 100 km/hr and has a top speed of 210 km/hr, mileage is rated at 16.83 km/l.
The Volvo V40 Cross Country is positioned as a compact crossover which will rub shoulders with the Mercedes-Benz A-Class, BMW X1 and Audi Q3. While Volvo doesn’t have the same badge following as the German automakers, the company does offer a value for money proposition in its products which boasts of high safety equipment. Volvo is one of the fastest growing luxury car brands in India. The Swedish company has no assembly plant in India and imports all its products via the CBU route. Swede Auto is the new Volvo dealer in Gurgaon.
Volvo has always been known for safety and the V40 Cross Country is no different. EuroNCAP has given the V40 a 5-star safety rating and the vehicle scored the best safety results of any car till date. The vehicle also has Side Impact Protection System (SIPS), whiplast protection and driver knee airbag.
Volvo has received 70 bookings of the V40 Cross Country already and plans to sell a total of 120 units this year. The automaker believes existing luxury car owners will opt for the V40 Cross Country, which is Volvo’s entry level car in India. The Chinese owned company plans to boost market share through the V40 Cross Country and will launch updates to its existing products later this year. There are no immediate plans of launching the V40 hatchback, nor are there any plans to go for CKD operations yet.
