Royal Enfield’s new Chennai plant will enable them to achieve a capacity for producing 1.5 lakh or more units per year, which is double of what they manage now with just 75,000 units. This will in turn help them to meet with the massive demand for the country’s biggest lifestyle motorcycle company. This new plant is situated in Chennai, in an area of fifty acres of land. Royal Enfield has invested Rs. 150 crore in infrastructure to build their highly coveted bikes. The plant will start production sometime in the first quarter of 2013.
Last year, Royal Enfield sold 75,000 units. But this year, till October 2012, they have already sold 82,000 bikes. So they expect to sell about 1 lakh units till the end of this year. The company’s growth was an amazing 50 percent in the last few months, which is a trend that the company is expecting to maintain for the coming months. So the new plant will give them the capability for production which is proportional to the growing demand. Royal Enfield customers currently face long waiting lists stretching into months, for their bikes to arrive. So this comes as a ray of hope for present as well as future buyers.
This iconic British Motorcycle Company saw a great change in image and desirability after the launch of their ‘Classic’ series in 2009 namely the Classic 350 and Classic 500 with the revolutionary Unit Construction Engine technology earlier used in the Thunderbird TwinSpark. This gave a new life to the brand which for many years was struggling with sales and was famed for their unreliability. This new engine and the revamped image of the ‘Classic’ brand has given Royal Enfield a wider audience and fan base which has resulted in tremendous sales. The latest entry into their stable is the much awaited Thunderbird 500, which is a great combination of superior cruising comfort with the power of the fuel injected 500cc engine from the Classic 500. The company has many expectations from this motorcycle to further contribute to the sales and popularity of the brand.
