Ford has taken an extra step towards better customer service by launching its first ‘Quick Lane’ service at Metro Ford, Bangalore. This new service features extended operating hours on both the weekdays and Saturdays. This is basically focused towards those customers who are running short of time. ‘No Appointment Necessary’ and ‘While you Wait’ services are the ones to be noted. The customers have the option to get small repairs done without a prior appointment. This also includes services like oil and filter changes, brake systems, tires, suspension systems, exhaust systems and tune-ups.
“We have now introduced the option of speedy, no-appointment necessary service during hours that fit the busy schedules of our customers,” John Cooper, Executive Director, Ford Asia Pacific and Africa, said.
Customers can wait in an air-conditioned reception area while their vehicles get a quick service. They have access to Wi-fi and thus the wait is not that all boring. They can also interact with the service advisors on the shop floor. The service is provided by trained experts and the as per the company officials, the customers would get an altogether different experience. The main service centres of Ford would do the routine servicing and would cater to major repairs. On the other hand, Quick Lane service would only look after minor problems.
The service centre is laid across 10,000 sq. ft area and it can service 35 cars per day. With this launch, Ford now has 11 sales and service outlets in Bangalore alone. Plans are in place for extending this service across locations. Currently, Ford has 241 sales and service outlets across the country, covering 127 cities. By 2015-16, the expansion plans would take the number to almost 500 outlets. Extended hour servicing on a Saturday? Well, that works for most of us.
