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TVS Motor has launched the Phoenix 125cc motorcycle in India, which will compete in the economy segment for the South based company. The 2-wheeler manufacturer has priced the TVS Phoenix at Rs. 53,000/- (ex-showroom, Chennai). The Phoenix has a claimed mileage of 67 km/l under standard test conditions. The company has pitted the TVS Phoenix against the Hero Super Splendor, Honda CB Shine and Bajaj Discover 125. The Phoenix is essentially a StaR City underneath with a new engine and added features.
“We have developed an all new engine for this motorcycle. It complements several unique features to ensure premium ride quality. This launch will increase our market share in the segment. We are now present in economy, executive and premium segments of the motorcycle market,’ Venu Srinivasan, Chairman, TVS Motor, said.
Giving company to the Flame in the 125cc segment, the Phoenix features a digital speedometer (with digital fuel gauge, low battery reminder, service reminder and trip meter), 5-step series spring adjustable suspension, electric start and a petal disc at the front. The 125cc, 4-stroke engine of the TVS Phoenix produces 11 PS of peak power output at 8000 RPM and 10 Nm of torque output which gives it adequate performance for city commuting. This engine is mated to a 4-speed transmission. The Phoenix has stitched seat, LED pilot lamps, black finished engine, exhaust and alloy wheels. It features body graphics as well.
TVS has been losing market share to Honda and rightly so. The company has failed to bring new product to the market and has put its focus on revamping existing products with minor updates. The TVS Phoenix is the company’s attempt to re-gain lost market share as it finds Yamaha and Suzuki trying hard to snatch fourth position from them. The new motorcycle will help the company increase sales in the upcoming festive season, when demand increases marginally. TVS is also said to be working on a 250cc motorcycle, which is expected to be launched by 2014.
