Earlier we had brought you the news that Fiat would be debuting it’s all new premium class sedan, the Viaggio at the ongoing Beijing International Auto Show. With the Viaggio, Fiat is primarily focusing on the Chinese market very seriously, so seriously that it even gets a Chinese name; Fei Xiang. The Fiat Viaggio name evokes the experience of a flying dream towards the discovery of a new lifestyle totally befitting the brand positioning La Vita è Bella (life is beautiful) which embodies the Italian philosophy of living life to the fullest with passion and style.
Looking at the Fiat Viaggio, you can clearly see the underlying Italian styling cues that run through the entire exterior. With a large front grille, large fog lamps and a big swept back headlamps design, the car looks sleek and sophisticated. An extended C-pillar enables a sleek silhouette. Also abundant on the Fiat Viaggio is the amount of chrome treatment that it gets right from its base variant. Coming to the interior, the Fiat Viaggio gets a driver centric look that Fiat calls “Floating Island Bezel”. The Fiat Viaggio is based on Fiat’s new CUSW (Compact US Wide) architecture. This is the most advanced platform in the Fiat Group and has been previously used in the Dodge Dart which the company presented at the Detroit Motor Show in January 2012.
The CUSW architecture is, in turn, derived from the Compact architecture originally developed for the best-selling Alfa Romeo Giulietta, a framework that enables the Italians and the Americans to share technologies and components and most of all best practices for engineering and design capabilities. In the Chinese market, Fiat will be offering the 1.4-litre T-jet engine that develops 120 and 150 BHP of power. The Fiat Viaggio measures 4,679 mm in length, 1,850 mm in overall width and has a 2,708 mm wheelbase.
