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The country’s largest car maker, Maruti Suzuki India Limited has announced that it will be setting up another of its stockyard facility in Nagpur, Maharashtra. Maruti Suzuki models are known for commanding massive waiting periods which the company wishes to bring down. The current DZire takes up to 3 to 4 months for delivery from its booking date. The company had recently set up another such stockyard in Bangalore for similar purposes. Mr. Mayank Pareek, Managing Executive Officer of MSIL has said that the company will be opening up the Nagpur facility soon.
The stockyard would aim to reduce the transit time and eventually increase the number of deliveries of vehicles. Mr. Pareek also added that the stockyard would be setup region wise so as to bring down the delay in deliveries of the vehicles. The Bangalore stockyard would be catering to the deliveries of the South while the upcoming Nagpur facility is expected to cover the West and Central parts of India. The company recently unveiled the new Swift DZire which is sub 4 meters in length. The new Swift launched last year has already been a huge hit and commands months of waiting time today also.
Setting up stockyards region wise is preferably a good decision taken by the company in the face of growing competition. High waiting periods can be bad for the company as the customer looks for its competitor products to suit his or her needs. With such cut throat competition between auto makers in the Indian auto market, losing a customer can be a big loss.
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