Fiat has launched a special affinity program for health care professionals, which will commence from August to September. Under this program, professionals can claim the permissible depreciation amounting to a total benefit of Rs. 12,000/- on the Linea and Rs. 9,000/- on the Grande Punto. An exchange package is being offered as well where in the old car value would be set off against the purchase of new cars. Fiat India has introduced home test drive services for doctors to felicitate easy buying without hampering their busy schedule. The Italian automaker is promoting Blue & me feature to help doctors connect to their patients on the go.
“Fiat has been present in India since a decade and is committed to Indian consumers. Fiat has identified doctors require comfort and reliable customer service round the clock. Hence with this initiative we aim to appreciate their services to the community and make their lives easier,” Mr. Ravi Bhatia, VP-Business Development, Fiat India, said.