Ultraviolette To Enter Multiple Two Wheeler Segments, Also Working On A European EV Scooter
Ultraviolette is set to expand into multiple two-wheeler segments, establishing an authority over the entire market. The plan is taking place over the next two years as the company is poised to enter the market with innovative technology and thrilling performance to the table. Let’s understand how the brand under the tagline of “The Fastest Indian” aims to establish the goal.
Plan For Expansion
The initial plan is to take the learnings from the production of F77 Mach 2 and F77 SuperStreet and transfer them into possibly more affordable models. This transfer of technology is also known as the “Trickle Down Effect” which the brand is expected to utilise.
Ultraviolette’s expansion also means aligning with the personal aspirations of the manufacturer. The brand started with the intention of redefining mobility. However, their current offerings have catered to the enthusiasts. However, catering to the masses is a different ball game altogether and it is expected that the models will debut in phases.
It is important to note that Ultraviolette also has $30 Million in investment from one of the holding companies of Ferrari, EXOR N.V. As a result, there will be an Electric Scooter developed for the European Market, with Ferrari. However, the exact details remain undisclosed.
Outlook
There are no exact details of the models the brand is poised to launch to expand to multiple two-wheeler segments. However, the major concerns of overweight will need to be addressed as EV Bikes are heavier and the dynamics of the vehicle may not allow the two-wheeler to perform to the same extent as its competitors.
