Ola Electric setting up 1000 service centres by December 2024
Ola Electric has announced the launch of its new initiative, HyperService, aimed at enhancing after-sales service and improving customer satisfaction. This effort comes in response to rising concerns about the quality and availability of after-sales support for electric vehicles in India.
As part of its plan, Ola Electric will double its service network to reach 1000 centres across the country by December 2024. The company aims to provide what it calls an “everywhere, anytime service network,” ensuring that customers have access to timely support no matter where they are.
Expansion to Train 1 Lakh Mechanics for EVs
One of the key features of HyperService is its goal to train 1,00,000 third-party mechanics to handle EVs by 2025. This initiative, under Ola’s Network Partner Program, seeks to prepare the workforce for the growing number of electric vehicles on Indian roads. The training program is designed to equip mechanics with the necessary skills to diagnose and repair EVs, addressing a major challenge in the EV ecosystem – the lack of trained professionals who can service electric vehicles.
Quick Service Guarantee and Customer Support
To further enhance the customer experience, Ola Electric is introducing a quick service guarantee as part of the HyperService initiative. Customers are promised a one-day resolution for service issues. In cases where service takes longer than anticipated, Ola will provide a backup S1 e-scooter to ensure minimal disruption. For Ola Care+ subscribers, the company will offer free Ola Cabs coupons until their vehicle is fully serviced.
This commitment to speed and convenience is seen as a direct response to the increasing demand for better after-sales support, a common complaint among EV owners across the country.
AI-Powered Proactive Maintenance
Another highlight of the HyperService initiative is the incorporation of AI-powered proactive maintenance and remote diagnostics. This feature allows Ola to predict potential service issues before they occur, enhancing the reliability of its electric scooters. By leveraging artificial intelligence, Ola aims to provide a seamless ownership experience, reducing the likelihood of breakdowns and improving the overall efficiency of its after-sales service network.
A Push Towards EV Adoption
The HyperService initiative is a significant step for Ola Electric as it seeks to address the growing demand for efficient EV servicing and maintenance. By investing in both infrastructure and human resources, Ola hopes to drive greater adoption of electric vehicles in India. The company’s efforts to improve customer satisfaction through quick service guarantees, backup scooters and AI-driven diagnostics reflect its commitment to ensuring that EV ownership is as hassle-free as possible.
As the Indian EV market continues to grow, initiatives like HyperService will play a crucial role in supporting the infrastructure needed to maintain and service these vehicles, potentially setting a new benchmark for after-sales support in the EV industry.
