MG Select premium car dealership network announced for the Indian market
JSW MG Motor India has unveiled a new sales channel, MG Select, which will cater to its upcoming range of premium vehicles. Aimed at introducing “new-age luxury” models, the MG Select showrooms will operate in 12 major cities by the first quarter of 2025, with plans to expand into smaller cities as well. These outlets will be distinct in both their aesthetics and communication strategies, offering a unique identity in terms of dealership experience.
Focus on New Energy Vehicles (NEVs)
MG Select showrooms will place a strong emphasis on New Energy Vehicles (NEVs), which include hybrids, plug-in hybrids and fully electric cars. According to Gaurav Gupta, Chief Growth Officer at JSW MG Motor India, this focus is driven by the increasing interest in EVs within the luxury segment, where electric vehicles already account for 7% of sales, in contrast to just 2% in the overall market. The company believes that electrification is a crucial direction for its premium offerings.
No Fixed Price Differentiation
Unlike brands such as Maruti Suzuki, which separates its premium line with the Nexa brand, MG Motor has opted not to set a fixed price point to differentiate MG Select vehicles from its standard lineup. Instead, the differentiation will come from the luxury features these vehicles offer, positioning them as “affordable luxury.” Gupta emphasised that MG will prioritise locally assembled models, even for its higher-end vehicles, reinforcing the company’s focus on local manufacturing.
Cyberster Sportscar Likely to Lead the Line-Up
Among the first models to be sold through MG Select showrooms is expected to be the MG Cyberster, an electric sports car that was showcased earlier this year. This model is seen as a “halo product,” serving to shape the brand’s image and lead its premium portfolio. MG has announced plans to launch four new models through MG Select over the next two years, with the Cyberster being a likely frontrunner.
Expansion and Dealer Involvement
Existing MG dealers have been invited to open MG Select outlets, with many expressing interest. The company is also keen to expand its Select outlets into smaller cities, reflecting a broader ambition to reach a wider customer base.
The introduction of MG Select marks a significant move by the company into the premium segment, with a focus on electrified models and a fresh approach to luxury. While the specifics of the upcoming models are still under wraps, MG’s strategy appears to align with broader industry trends toward electrification and localised production.
