Maruti Rock n Road offers experiential & competitive drive events for owners
Maruti Suzuki has recently introduced the ‘Rock n Road SUV Experiences,’ a platform tailored for adventure enthusiasts. This initiative by Maruti Suzuki aims to spruce up the ownership experience through a series of experiential and competitive drive events.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, expressed the company’s vision behind ‘Rock n Road SUV Experiences.’ He emphasised the desire to unlock new dimensions in SUV ownership by offering engaging and exhilarating experiences. He claims this program is carefully curated to fulfil the aspirations of SUV owners who seek thrill, adventure and a profound connection with their Maruti Suzuki SUVs.
The ‘Rock n Road SUV Experiences’ program is built around the C.O.R.E. philosophy, encouraging Maruti Suzuki SUV owners to Conquer Terrains, Open Mindsets, Realise Passions and Embark on Adventures that elevate the spirit of exploration.
The initiative encompasses two distinct formats: ‘Rock n Road Expeditions’ and ‘Rock n Road Weekenders,’ offering both short and long expeditions. Additionally, there is a unique ‘Rock n Road 4X4 Masters’ Offroad Championship designed to recognise off-roading talent in the country, featuring qualifiers organised across eight cities and a grand finale led by the Maruti Suzuki Jimny.
The inaugural ‘Rock n Road Expeditions’ drive kicked off from Chandigarh, with a convoy of 14 Maruti Suzuki Jimny SUVs embarking on a 539 km journey over six days. The expedition traverses through Spiti Valley.
