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Ducati launched its 4th showroom in India today. The Italian motorcycle major inaugurated its Bangalore (Bengaluru) showroom in the presence of Mr. Mirko Bordiga (CEO Ducati Asia Pacific). The company displayed its entire bike lineup from the Monster 796 to the Diavel. The company has sold more than 15 motorcycles already with the Monster being the best seller, followed by the 848 Evo. Ducati India is planning to sell more than 200 bikes this year. When asked about Ducati Clubs, the company refused any such plans in the near future.

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“Ducati motorcycles provide a complete biking lifestyle experience to enthusiasts all over the world and, in order to serve Ducati’s ever- growing clientele with the same enthusiasm and passion, we are proud to announce launch of Ducati showroom in Bengaluru. The new Ducati facility will offer bikers in the region everything they need to enjoy their Ducatis, including latest model range, technical support, parts, accessories and apparels,” Mr. Ashish Chordia, CEO Ducati India, Precision Motor India, said.

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However Ducati plans to starts its riding schools at the upcoming GP track in Noida post the maiden F1 race. MotoGP weekends will see the company showcase the races on big screen. The 2-wheeler manufacturer is also considering the Ducati Cafe for our country but will only proceed if they get tremendous response. Ducati has partnered with Martix Agencies for its showrooms, which boast of a 3S facility, under one roof.

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– Tony David
Special Correspondent