J.D. Power Asia Pacific 2011 India Original Equipment Tire Customer Satisfaction Index (TCSI) StudySM has revealed MRF to be the most satisfying OEM tire company in the country. The study, now in its eleventh year, measures satisfaction among original equipment tire owners during the first 12 to 24 months of ownership. The study measures overall satisfaction by examining four factors (listed in the order of importance): appearance, durability, traction/handling, and ride. Overall satisfaction in 2011 averages 822 on a 1,000-point scale, an improvement of 24 points compared with 2010.
MRF has improved by 23 points from 2010 by achieving a score of 833 and performing particularly well in the appearance factor. Apollo follows MRF in the rankings with a score of 830. The study finds that satisfaction with original equipment tires has improved from 2010 among owners in nearly all vehicle segments and in each factor. How many of you are satisfied with your tires? Do let us know in the comments below and be sure to tell us which brand of tyres you use.
