DSK Benelli recently crossed sales of 3000 units in India. The company will be launching the Benelli 302R, TRK 502 bikes by March 2017.
DSK Benelli has been a familiar name that comes to people’s minds when they think of Italian muscle and panache. The Benelli brand was launched in India in March 2015 and has since made huge strides in the performance motorcycle segment. Its partnership with Indian conglomerate, DSK has propelled its stature in the local market.
The Italian bike manufacturer focuses mainly on providing meaty performance along with a compelling design language, that will lure the hopeful buyers. 3000 units from the company have already been sold and the Benelli TNT 600i is leading the ranks with more than a thousand units on road. Adding to its famed response, the company has added ABS to the existing version to make it even more appealing.
The company will be launching the Benelli 302R and TRK 502 models by March next year, to increase their fan appeal significantly. DSK Benelli’s current lineup includes the TNT series – TNT 25, TNT 300, TNT 600 GT, TNT 600i, TNT 899 and TNT R. The upcoming Benelli 302R (showcased at the Auto Expo as the Tornado 300) will be the first full-faired bike for DSK-Benelli. The Italian bikes are available in 17 3S-facility showrooms across India.
The tie-up also plans to increase localisation by adding 15 more showrooms to showcase its portfolio. Future plans for DSK-Benelli are looking bright too. A mammoth increase in production capacity will be effective by the end of 2017, from the current 7500 units to 1 lakh units per annum. The existing 24×7 on-call breakdown assistance and 4 years unlimited kilometres warranty has offered much reliability for the brand’s customers.
Benelli 302R, TRK 502 India Launch
– The Benelli brand was released in India last year and has made a good start in the local market
– Recently, it crossed 3000 units with the TNT 600i model leading sales with more than 1000 units sold
– There will be 15 more 3S facility showrooms to propel the company’s position in the market
– Benelli 302R and TRK 502 models will be released by March 2017, increasing the company’s fame in India
