SnapDeal recently launched SnapDeal Motors which is the automotive platform of their e-commerce website. Suzuki is the latest in line to partner with the e-commerce website to sell their bikes online.
E-commerce giant SnapDeal has launched its exclusive automotive platform called SnapDeal Motors. This platform gives its customers a unique online buying experience, along with easy vehicle bookings and also booking and approving of loans for the vehicle within 2 minutes of its purchase. The online experience also allows customers to browse through all the varieties and accessories, while also conveying test ride availability and giving easy finance options.
Right from the time of launch, SnapDeal already has had tie-ups with Hero MotoCorp and Piaggio. Being the first e-commerce website to enter into such an exclusive segment, they have already managed to sell more than 3 lakh bikes online. Looking at this success, more automotive companies are now following this trend. SnapDeal will soon be offering products from companies like Suzuki (motorcycles), Mahindra and Datsun cars.
After booking their vehicles, customers can easily select the dealership according to its proximity from their home and approximated delivery date. The customers can also book test rides which will be brought to their doorstep. In the coming weeks, buyers will also be able to get their vehicles delivered at their doorstep.
SnapDeal states that their website tends to bring together the ease of e-commerce with industry specific content. Their partnership with automotive companies will also help provide various accessories and features including auto loans.
