Analysing the sales of MPVs in India for the month of August 2015, we infer that while market demands remain similar, sales of the Renault Lodgy have dropped drastically.
The number of MPVs that are available in India has grown by leaps and bounds in the past few years. Lots of manufacturers are lobbying in this segment since it has a lot of demand. While Mahindra has been ruling the roost with the Bolero since a decade, the outdated vehicle continues to sell in good numbers, mostly in rural and semi-urban markets. The Toyota Innova has also been a market leader for a really long time now and even though the vehicle is 10 years old and its price has doubled in the last decade, it remains a favourite in this segment thanks to the supreme reliability it offers.
Maruti Suzuki has been doing well with the Ertiga which sells in decent numbers thanks to its practicality and the number of fuel options on offer – petrol, diesel and CNG. The Honda Mobilio comes in at fourth position but it sells less than 1/3rd of what the Ertiga does. The Datsun GO+ averages around 700-800-odd units each month and sales might improve once the facelift comes in 2017 which is still some time away. Surprising to see the Chevrolet Tavera selling 747 units, again a vehicle quite old in the market but fleet operators’ favourite! The Xylo comes in at seventh position followed by the Chevrolet Enjoy.
The Renault Lodgy managed 500-odd sales in the previous month but this time sales have dropped by 50% which is shocking. The Mahindra Quanto bagged 35 sales and now it will be interesting to see how the TUV300 performs in the market. The old school Tata Sumo Grande sold just 8 units while the Nissan Evalia found 1 new home. The Ashok Leyland Stile, which is basically a rebadged Evalia did not sell at all and was recently discontinued. All in all, market trends have remain unchanged and last month’s results are similar to the month preceding the previous month.
