The CBR650F has been confirmed for launch at the RevFest and could also see Honda introduce the updated CBR250R and CBR150R models in India.
Honda Motorcycle and Scooter India (HMSI) is gearing up for a massive pan-India event ‘RevFest’ scheduled on the 4th of August that will see the company launch the much awaited CBR650F in the country. Making the day even more fruitful, the automaker has made an official announcement stating that the event will witness ‘multiple introductions in a single day’ hinting towards more launches on the same day. The company had adopted a similar strategy earlier this year when introducing its updated commuter lineup.
Honda’s magnum opus event will be held simultaneously in eight cities including Delhi, Mumbai, Hyderabad, Bangalore, Chennai, Kolkata, Ahmedabad and Indore. Apart from the CBR650F, the company could introduce updated versions of its other performance offerings including the CBR250R and CBR150R. Both the models are due for a major upgrade since last year and are in dire need for updates given the slumping sales. The RevFest emerges as the perfect platform for the company to launch its updated models receiving the right kind of attention.
Honda has also confirmed that the CBR650F will be sold through its premium dealership channel called elite ‘Wing World’ that will be established in 12 metro cities while bookings are now open at the company owned Wing World dealership in Andheri East, Mumbai. Being conducted in 8 cities, the RevFest will see close to 15,000 individuals participate in the event on an ‘invite only’ basis and will see performances by music bands apart from the presence of brand ambassadors Akshay Kumar (motorcycles) and Taapsee Pannu (scooters).
