Ducati India has re-entered the Indian two-wheeler market and the company has already started three dealerships, one each in Mumbai, Delhi and Gurgaon.
When we compare today’s biking scene in India to what it was a decade back, we notice some major changes that have happened and most of these changes have happened for the good. Earlier the number of sports bikes sold in India through the official route was very less and most superbikes were brought down as private imports and many of these bikes came under the Government’s scanner because they were illegal imports. Then slowly many international brands started introducing their products here. Ducati entered India through a private importer and sold many bikes. But since the importer turned out cheating customers, Ducati owners felt let down with the bad experience.
Ducati has once again entered the Indian two-wheeler market and this time through an official subsidiary, Ducati India Pvt. Ltd. In the initial stage of its operations, Ducati India will commence operations at three dealerships across the country. Infinity Cars, which also has BMW and MINI dealerships will operate Ducati’s Mumbai dealership while AMP will handle the company’s Gurgaon and Delhi showrooms. Soon, Ducati’s Bangalore dealership will also be inaugurated. The company is on the lookout for new dealers for other cities too. Dealership staff will receive a training programme that is similar to their global training programmes.
Ducati India also promises customers a very good after-sales experience that is again in line with global standards. With so many superbike manufacturers in India already, it was long due that Ducati too reinstate their operations here. The new 2015 models like the Diavel, Hypermotard, Monster and Superbike are also available in showrooms now. Ducati has some tough competition though and its major rivals are Triumph, DSK Benelli, Kawasaki and Honda. The company has priced its bikes from Rs. 6.38 lakh onwards, going all the way up to Rs. 46 lakhs (ex-showroom).
