The baby Jag will be launched in India in 2016 and will be brought in via the CKD route. The Jaguar XE will help the British automaker boost sales in the sub-continent.
The luxury car market is growing at a steady pace in India and automakers are offering new products every now and then. The German big three have each launched close to 10 models in our country this year and plan to continue this product onslaught in the coming years as well, with demand for luxury cars only soaring. Other than Mercedes, BMW and Audi, there is also Jaguar and Land Rover who fight it out in the luxury space (there is Volvo too but the company is too slow to respond).
With JLR being owned by Tata Motors, the British brands are looking at tapping the demand for luxury vehicles. The recently unveiled Jaguar XE will be launched in India in 2016, it will be brought in via the CKD route to make prices competitive. With Jaguar locally assembling even the XF and XJ , there is no two ways about how the F-Type maker will bring a lower model to the country but by the CKD route. All the XE’s rivals are brought in via the CKD route and are very popular too.
The Jaguar XE uses an aluminium construction and gets powered by a new family of Ingenium engines. Set to rival the driver centric 3-Series, comfort oriented C-Class and Audi’s A4, the XE has a tough job in hand but we need not wait till 2016 to see how it fares against the established rivals. The car will go on sale in global markets next year and by the time we in India get to buy it, Audi would have updated the A4 to its next generation and BMW would have given the 3-Series an LCI (Life Cycle Impulse which is the BMW speak for facelift). Expect the prices of the baby Jag to be slightly higher than that of competitors.
