Maruti Suzuki will launch 12 new vehicles across various segments in a span of 5 years to compete with all major rivals in gaining a huge market share.
Maruti Suzuki has a huge share in the Indian auto market. Just like someone ambitious who is never satisfied with what he has, Maruti too doesn’t seem to be satisfied with this huge share. The company still wants to grow its customer base in the country by manifolds. Since rivals are coming up with better and more interesting products, Maruti Suzuki too is developing as many as a dozen new products for the market. These vehicles are being developed as a part of a five year strategy and will be launched across different time spans.
We will see Maruti Suzuki enter new segments like SUVs, commercial vehicles and vans and sporty premium hatchbacks. The company will also introduce newer generation fuel types like hybrids, turbocharged petrol units and its own family of diesel engines too. First up, the SX4 S-Cross will be launched in 2015. This crossover will compete with the likes of the Ford EcoSport and Renault Duster. Another compact SUV will be launched by 2016 and that will be positioned below the S-Cross and along side the Swift DZire and Ciaz. After that, the company will launch the new generation Vitara that will compete with the Skoda Yeti. Finally, a premium MPV slotted above the Ertiga will make its way to the market.
Maruti Suzuki will also launch the YRA premium hatchback and we might see this coming with a turbocharged petrol engine. It will be positioned above the Swift. A new entry-level hatchback might also enter the market but details are not yet known. Apart from these, the auto giant will launch two commercial vehicles – the Super Carry LCV in 2015 and a new compact goods van. Maruti will be adding two new production facilities in Gujarat and hence annual production is slated to go up by 2 million units.
Clearly, Maruti Suzuki wants to leave no stone unturned to capture the market. The company knows what works in our country and what doesn’t. Maruti also has a lot of goodwill from present as well as past customers. It has the biggest after-sales network in India too. The company never fails to price its products aggressively. All these things point to just one thing – Maruti has a high possibility of actually winning over the market if the products are developed and marketed well.
