Adding a touch of sportiness, BMW has launched the 1-Series M performance edition in India with visual enhancements to the luxury hatchback. Upgrades include the BMW M aerodynamics, performance rear spoiler with fins, performance racing stripes, black front grill and M Performance lettering on the exteriors. The Bavarian based automaker has limited the production of the 1-Series M performance edition to just 111 units that will be available only till 25th July, 2014.
Apart from the visual enhancements, there have been no changes made to the powertrain. Available with petrol and diesel engine options, the BMW 1-Series is powered by a 1.6-litre, 4-cylinder petrol unit producing 136 HP of power and 220 Nm of torque, while the diesel variant uses a 2.0-litre 4-cylinder engine producing 143 HP and 320 Nm of torque. 0-100 km/hr comes up in 8.7 seconds on the petrol version and takes just 0.1 second lesser on the diesel powered model.
It should come as a no surprise that BMW has launched the M performance edition for the 1-Series. Earlier this month, Mercedes launched the A-Class Edition 1 versions that offered a whole lot of updates and additional features that made the hatchback a compelling buy in the segment. Launched in September 2013, the BMW 1-Series completes 10 months of sales and has been doing moderately well for BMW India. BMW dealerships are offering the 1-Series M Performance edition with an EMI of Rs. 19,999/- and trade-in benefits of Rs. 50,000/-.
BMWs most affordable model in the country, the 1-Series M Performance edition will help the automaker generate more short term sales, while keeping the model popular in the segment rivaling against Mercedes A-Class, Volvo V40 Cross Country and the upcoming Audi A3. The 1-Series is locally assembled at the BMW facility in the country and is being regarded as a blink and miss offer by the automaker.
BMW 1-Series M Performance Edition Price (ex-showroom, India) –
BMW 116i M Performance Edition – Rs. 22.65 lakhs
BMW 118d M Performance Edition – Rs. 25.60 lakhs
BMW 118d Sport M Performance Edition – Rs. 28.55 lakhs
BMW 118d Sport Plus M Performance Edition Rs. 32.50 lakhs
